Francesco , nicknamed “ CECCO “ since he was a boy, was born to a well known family of farmers and showed a special attraction and inclination for skiing since a young age.

He soon became a ski instructor, and he continued this activity for many years. Meanwhile, he enjoys to practice, with a few friends of his, TO acrobatic ski which, with one of his somersaults, was selected as the FUJI FILM advert. 

His great passion for sports world led him to open, in 1969, the first ski rental store at “Bormio 2000” with the help of his wife, Giuliana.

It was the Seventies and ski was writing the best pages of its history and CECCO and GIULIANA opened in ’73 another sales and rental store in Bormio offering their great PASSION and expertise to and ever growing public of skiers and sport enthusiasts from any field.

Over the years, this activity involved the whole family of Master CECCO, formed by Cristina, Silvana, Alessandra and Stefano who continue with passion the work of their parents, each one supervising different sectors.

The opening of the third rental point in a strategic position in front of the gondola lift to Bormio 2000 dates back to the 2011/2012 season and further refines the QUALITY service offered by the PEDRANZINI family and their precious STAFF.

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